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In a Facebook World, What You Do For One Customer, You’ve Done to All of Them

Not too long ago, word of mouth generally spread only to a handful of people within a customer's closest circle of friends and family. Now, customers are broadcasting their experiences on social media to the online world, amplifying the impact of your company's interactions. Marketers also have the potential for "earned media" coverage through traditional press outlets when social media messages go viral.

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Posted by dane